Greece meets S.E. Asia at the 1st B2B Roadshow of TDN in Bangkok, Hanoi and Kuala Lumpur

2012-11-27, 12:32

Today, more than ever before, the international financial field, crisis and strong competition have led to a necessity for designing and implementing more targeted marketing plans and insightful communication strategies from the Greek tourism industry. It is imperative to target and focus on potential customers and new markets that will bring short-term results in the most efficient manner.

The first Roadshow for Greece in Southeast Asia is a firm response to this exact need.

In 7 days, 3 countries, 3 capital cities, 100+ buyers will meet in person with selected tourism entrepreneurs and representatives from Greek tourism destinations with the goal of fulfilling immediate business partnerships and cooperation’s.

The roadshow taking place on Saturday 30 March – Saturday 6 April, will travel through Thailand, Vietnam and Malaysia, in their capital cities, Bangkok, Hanoi and Kuala Lumpur.

The goal of this Roadshow is to provide direct, personal communication with the most important tour operators, travel agents and MICE organizers of Southeast Asia (buyers) with  hotels and tourism businesses from Greece (suppliers / sellers), as well as with representatives of Greek destinations. The workshop's aim to become the basis for the beginning of new cooperations that will open the market for existing as well as potential customers.

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